Dr. Lennart Kraft
My interests comprise the economic, technical, and legal perspective on data on the internet. I research the relevance of data in online advertising markets for consumers (e.g., online privacy), firms (e.g., targeted advertisements and content personalization) and regulators (e.g., market efficiency). Methodologically, I build upon econometrics and machine learning in cross-sectional and longitudinal settings, often using extensive field data.
- Goethe University Frankfurt
- Working Group on Research Data Ethics at Committee for Data Access (FDI Committee)
- Leibniz Institute for Financial Research SAFE
- Institute of Labor Economics IZA
- Digital Economy
- Online Advertising
- Tracking, Profiling, and Targeting
- Market Competition
- Applied Econometrics
- Predictive Machine Learning
- Analytical Modelling
- Textual Analysis
- Process Automation
- Data Analytics, Management, and Ethics
- Computing via Python, R, and Stata
- Statistics and Econometric Theory
- Causality Identification
- Economic Perspective on Data
- Skiera, Bernd / Miller, Klaus M. / Jin, Yuxi / Kraft, Lennart / Laub, René / Schmitt, Julia, “The Impact of the General Data Protection Regulation on the Online Advertising Market“, available under www.leanpub.com/gdpr-impact or read online under www.gdpr-impact.com
- Moozhipurath, Rahul K. / Kraft, Lennart, “Association of Lockdowns with the Protective Role of Ultraviolet-B (UVB) Radiation in Reducing COVID-19 Deaths“, Scientific Reports. November 2021, Vol. 11
- Moozhipurath, Rahul K. / Kraft, Lennart, “Implications of Monsoon Season and UVB Radiation for COVID-19 in India“, Scientific Reports. February 2021, Vol. 11
- Moozhipurath, Rahul K. / Kraft, Lennart / Skiera, Bernd, “Evidence of Protective Role of Ultraviolet-B (UVB) Radiation in Reducing COVID-19 Deaths“, Scientific Reports. October 2020, Vol. 10
Selected Working Papers
- Kraft, Lennart / Miller, Klaus M. / Skiera, Bernd, “Richness and Consistency of Consumer Profiles and Their Development over Time“, (Working Paper).
- Kraft, Lennart / Skiera, Bernd / Koschella, Tim, “Economic Impact of Apple’s App Tracking Transparency (ATT)“, (Working Paper).
- Kraft, Lennart / Lukic, Karlo / Skiera, Bernd / Koschella, Tim, „Impact of Data Collection Practices on Mobile Advertising Revenue“, (Working Paper)
- Kraft, Lennart, “Tax Revenue, Privacy, and Profits under Taxed Targeted Advertisements“, (Working Paper).
- Kraft, Lennart, “Leveraging Differential Privacy for Targeted Advertisements“, (Working Paper).
- Kraft, Lennart / Skiera, Bernd, “Use of Legal Basis under GDPR“, (Working Paper).